South Africans may be feeling the effects of the recession, but domestic travel is rising and surpassing pre-pandemic levels, up 41,0% from 2022, and overnight domestic expenditure is up 24,4% from Q1 2022. People still have a strong desire to use a Sho’t Left to discover adventure and explore their nation.
It is evident that South Africans treasure the opportunity to explore the wonders of their own country and are eager to do so. The time is right for our nation’s travel industry to satisfy the needs of domestic tourists. Sho’t Left Travel Week is about to begin.
Annual Sho’t Left Travel Week, which will take place from September 4–10, 2023, is a special chance for South Africa’s tourist industry to boost tourism success with luxurious and outstanding travel experiences.
Travel Week is for the tourism industry by the tourism industry and aims to boost value for all participating members, backed by a significant marketing investment from South African Tourism. The result is a powerful platform with a strategically targeted, multi-channel marketing plan that will optimise market exposure for local tourism businesses and generate excitement around the best local deals in every province. The Great South African sale hosted by Sho’t Left is open for every member of the tourism industry to upload their deals, going as far as 50% off.
Below are some tips for tourism trade to make the most of this year’s Sho’t Left Travel Week extravaganza.
WHO CAN REGISTER?
Registrations are open to all trade members. South African Tourism encourages everyone from accommodation, airlines, car rental and transfer companies to museums, restaurants, activities, and experiential businesses to register their deals for this year’s Travel Week.
WHAT IS THE COST TO REGISTER?
Registration is free.
HOW MANY DEALS CAN YOU REGISTER?
Participants can register for as many deals as they like. They can also add, edit, or remove deals at any time following registration. However, Travel Week registration runs from 1 July to 25 August 2023.
HOW SHOULD A DEAL BE COMPOSED?
Pictures: Members can upload an unlimited number of images onto a carousel for each deal. Images should be of high quality and be a good representation of your business. The primary image should not contain logos or text. Video uploads are also supported.
The Sho’t Left marketing campaign, which includes social media, TV, radio, and outdoor media, will alert the public to even more deals.
To make the most of this extraordinary opportunity, register at www.shotleft.co.za/travelweek for Sho’t Left Travel Week 2023 today.