Coca-Cola Celebrates Africa with Wozzaah, a New Flavor and Cultural Experience

A Taste of Africa: Coca-Cola® Wozzaah Unveiled

Get ready to be transported to the heart of Africa with Coca-Cola®’s newest creation, Coca-Cola® Wozzaah! This limited-edition beverage isn’t just a drink; it’s a vibrant celebration of African culture, music, and creativity.

Wozzaah: A Symphony of Flavors

Wozzaah offers a refreshing twist on the classic Coca-Cola® taste, infused with vibrant, tropical flavors inspired by Africa. The exact flavor profile remains a secret, but Coca-Cola promises a unique and delicious blend that captures the continent’s essence.

More Than a Drink: A Cultural Immersion

Coca-Cola® goes beyond the bottle with Wozzaah. The brand is creating a series of exciting experiences to fully immerse fans in the energy and spirit of Africa. Here’s what you can expect:

  • Digital Adventures: Explore an interactive online experience hosted by global music sensation Uncle Waffles. The journey takes you through virtual landscapes inspired by South Africa, Morocco, Algeria, and Nigeria.
  • Partnership with Uncle Waffles: The renowned DJ brings her infectious energy to the campaign, headlining an exclusive concert in Johannesburg on May 23rd. This event will celebrate the launch of Wozzaah and offer fans a taste of the electrifying experience.
  • Exclusive Merchandise: Coca-Cola® collaborates with waf., Nigeria’s first skateboarding company, to create limited-edition merchandise celebrating Wozzaah and African culture.

Celebrating African Creativity

Wozzaah isn’t just about flavors; it’s about highlighting the immense influence Africa has on global culture. Coca-Cola® partners with talented African artists across music, design, and other creative fields to showcase the continent’s boundless creativity.

Limited Time Availability

This exciting new flavor adventure is a limited-edition offering. Grab your can of Coca-Cola® Wozzaah in select markets across Africa, including South Africa, Nigeria, Algeria, and Morocco, while supplies last.

Join the Celebration

Learn more about Coca-Cola® Creations and the Wozzaah experience at https://www.coca-cola.com/us/en/offerings/creations.

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