The much-anticipated Hollywoodbets Durban July is set to gallop onto the Greyville Racecourse on Saturday, July 6th, 2024, and Proudly South African is honored to be a part of it! This iconic event isn’t just about fast horses and fabulous fashion; it’s a major economic booster for Durban and KwaZulu-Natal.
A Wave of Job Creation
According to the eThekwini municipality, last year’s Durban July hosted over 30,000 spectators and created a whopping 1,500 job opportunities. The event’s economic impact is significant, contributing around R130 million to the city’s GDP with a projected direct spend of R65 million.
Proudly South African’s mission aligns perfectly with the Durban July’s focus on job creation. The event creates a vibrant ecosystem that benefits numerous industries, including tourism, food and beverage, hospitality, transportation, fashion and textiles, hair and beauty, cleaning services, security, and more. From the people who put up the branding to the artists who perform, the Durban July is a collaborative effort that brings the festival to life.
Celebrating Local Businesses
Happy Makhumalo Ngidi, Chief Marketing and Communications Officer at Proudly South African, says, “The Hollywoodbets Durban July carries a significant value chain that’s truly impressive. The event’s core impact on numerous households is remarkable. Witnessing such influential entities support the localization agenda warms our hearts at Proudly SA. We are ready to ‘Ride The Wave’ and celebrate this iconic event’s impact in South African homes.”
The Durban July’s commitment to local procurement resonates with Proudly South African’s mission to encourage local production and consumption. By supporting local businesses, the event stimulates the city and province’s economy and creates jobs across various sectors.
Don’t Miss the Ride!
The Hollywoodbets Durban July takes place on July 6th, 2024, at the Hollywoodbets Greyville Racecourse. This year’s theme is “Ride The Wave.”
Ready to join the excitement? Purchase your tickets here: Hollywoodbets Durban July Tickets