Mattel, Inc. expands its Barbie Fashionistas line with a new addition: a Black doll with Down syndrome. This launch further reinforces Barbie’s commitment to inclusivity in the toy aisle, allowing children of all backgrounds to see themselves reflected in their dolls.
Celebrating Representation
“We recognize that Barbie is much more than just a doll; she represents self-expression and can create a sense of belonging,” said Krista Berger, a senior executive at Barbie. “This Black doll with Down syndrome is a proud addition to our Fashionistas line, showcasing our dedication to global representation and inclusivity.”
The launch is met with enthusiasm from Down Syndrome South Africa (DSSA). Elaine Passmoor, their National Executive Director, highlights the importance of inclusivity for children with Down syndrome. “This doll is empowering and a significant step towards a world where everyone’s uniqueness is celebrated,” she says.
A Design Rooted in Collaboration
Building on the success of the first Barbie doll with Down syndrome launched in 2023, Barbie partnered with the National Down Syndrome Society (NDSS) to ensure the new doll’s authenticity. A focus group of Black individuals with Down syndrome provided valuable feedback on the doll’s design, including:
- Sculpt: The doll features a shorter frame, longer torso, and details like single lines on the palms, all characteristics associated with Down syndrome. Careful attention went into crafting the facial features, resulting in a rounder face, smaller ears, and a flat nasal bridge.
- Hair: The doll sports a braided hairstyle, a feature specifically requested by the Black Down syndrome community.
- Fashion: The doll’s outfit incorporates symbols related to Down syndrome awareness. The blue and yellow color scheme reflects the cause, with three arrows in some hearts on the dress symbolizing the additional 21st chromosome present in individuals with Down syndrome.
- Glasses: Recognizing vision challenges often faced by people with Down syndrome, the doll wears pink eyeglasses.
“NDSS is thrilled to introduce this second doll with Down syndrome,” said Kandi Pickard, President and CEO of NDSS. “This launch, alongside the new Barbie doll with blindness, represents another important step for disability community representation.”
Fostering Empathy and Social Skills
Research shows that doll play helps children develop empathy and social processing skills, crucial for future success. By offering a diverse range of dolls with various skin tones, body types, and abilities, the Barbie Fashionistas line (over 175 looks!) empowers children to see themselves reflected in their play and imagine a world that embraces all kinds of beauty.
Celebrating Beyond the Doll
To further champion inclusivity, Barbie is collaborating with accessible fashion brand Aille Design on a collection inspired by the new doll. These pieces, featuring braille beadwork, create a stylish connection for all.
This launch signifies Barbie’s ongoing commitment to inclusivity and representation, allowing children to dream big and celebrate the beautiful diversity of our world.