Extreme, the invigorating apple ale, is excited to announce its renewed partnership with Shimza & Friends for their twice a year full day festival in 2024. This partnership marks another milestone in Extreme’s commitment to #MoveMzansi with the power of positivity.Since 2022, Shimza & Friends has brought together thousands of passionate music and dance lovers from across the country. Hosted by G&G Productions and DJ Shimza, the festival showcases a lineup of South Africa’s hottest artists on a grand stage and this year will be going to the next level.
The first event will be held at the Durban Exhibition Centre in Durban on 7 September 2024. The second event takes place later in the year, on 16 December 2024 at the SunBet Arena in Pretoria. With both events anticipating a sellout capacity of 6 000 music and dance enthusiasts and a number of Extreme celebrity influencers in attendance, you had better mark these dates with an “X” on your calendar.
Of course, Extreme is the title sponsor and proud partner of the event, owning the stage and the Bula Sekele experience, where everyone is invited to join the circle, which is guaranteed to spread the positive power of dance through the crowd. “We are incredibly proud of Extreme’s association with the Shimza & Friends event that resonates so deeply with our core belief that positivity has the power to move a nation. Even more so as the first event coincides with an exciting new launch for our Extreme brand – a reminder to all South Africans that our positivity is our superpower! Our voice, our music, and our dance have the power to #MoveMzansi” says Extreme’s Brand Manager, Chante Neumann.