In its ongoing commitment to phasing out cigarettes, Philip Morris South Africa (PMSA) has introduced ZYN, America’s #1 nicotine pouch brand, to the South African market. This launch aligns with Philip Morris International’s (PMI) vision of generating two-thirds of its revenue from smoke-free products by 2030, offering better alternatives for adults who would otherwise continue to smoke or use other nicotine products.
PMI has long acknowledged that the best choice for smokers is to quit all nicotine and tobacco use. However, statistics reveal that fewer than one in ten smokers successfully quit each year. In response, PMI has developed a range of science-backed smoke-free products that provide adults who continue to smoke with less harmful alternatives.
PMSA’s introduction of ZYN nicotine pouches marks a significant step forward in its mission to drive the transition to a smoke-free future. It’s important to note that while ZYN is a better option compared to traditional smoking, it is not risk-free and contains nicotine, an addictive substance. The product is exclusively intended for legal-age adults who are current nicotine users.
Jonathan Kwak, Director of Smoke-Free Products at PMSA, highlights the convenience of ZYN pouches: “Whether you’re at work, traveling, or out with friends, you can enjoy ZYN without bothering those around you.” The slim pouches are discreet, easily fitting into a pocket or bag, making them a practical option for smokers seeking an alternative to cigarettes.
What Are ZYN Nicotine Pouches?
ZYN nicotine pouches are small, tea bag-like products composed of plant-based fibers, flavoring, and nicotine extract. Designed for oral use, they are placed under the upper lip and deliver nicotine gradually without the need for combustion. “They are a fast-growing, better way to enjoy nicotine compared to continued smoking,” explains Kwak. ZYN has gained popularity in markets like America and Sweden for providing a smoke-free solution to nicotine users.
Although ZYN and Swedish snus share some similarities, they differ in significant ways. While snus is made from tobacco, ZYN contains pharmaceutical-grade nicotine and food-grade ingredients without any tobacco leaf. Available in various flavors, strengths, and moisture levels, ZYN offers adult smokers and nicotine users a customizable experience based on their preferences.
Bringing Swedish Expertise to South Africa
In 2022, PMI acquired Swedish Match, a global leader in oral nicotine products with a proven track record of reducing Sweden’s cigarette consumption through snus and ZYN. As a result, Sweden now has the lowest smoking rate in Europe. “We are excited to bring their expertise to South Africa,” says Kwak.
Kwak emphasizes that oral smokeless products like ZYN are crucial in PMSA’s broader strategy to provide a portfolio of smoke-free products that cater to different adult smoker preferences. This diverse range of scientifically validated alternatives is essential for encouraging more smokers to switch completely.
ZYN Variants in South Africa
ZYN nicotine pouches are now available at select grocery stores, petrol stations, independent convenience stores, and tobacconists in South Africa. The product is offered in five adult-oriented flavors: Black Cherry, Cool Mint, Bellini, Exotic Mango, and Espressino. These flavors come in two nicotine strengths: medium (3mg per pouch) and strong (6mg per pouch).
ZYN cans are available in two formats: ZYN Mini Rich, which features solid-colored labels for a more intense nicotine experience, and ZYN Mini Dry, which comes in white-label cans with the variant’s color representing a smoother, mellower experience.
A Better Alternative to Smoking
Nicotine pouches like ZYN are emerging as a viable alternative for adults who would otherwise continue to smoke or use other nicotine products. Unlike traditional smoking, ZYN pouches fit discreetly between the lip and gum, slowly releasing nicotine without producing smoke or involving tobacco.
“Scientists and public health experts increasingly recognize the role of smoke-free alternatives in addressing global smoking numbers,” says Kwak. While not risk-free, these products offer a less harmful option for adults who choose to continue using nicotine. ZYN eliminates the combustion process associated with cigarette smoking, significantly reducing exposure to harmful chemicals.
Join the Smoke-Free Movement
The World Health Organization estimates that 1.1 billion people worldwide still smoke. Smoke-free alternatives like ZYN offer a realistic approach to reducing this number by giving adult smokers better options.
Kwak emphasizes the importance of supporting those transitioning away from smoking: “Smoke-free culture is about helping adult smokers on their journey to a smoke-free life. Whether you’re a friend, family member, or colleague, you can encourage others to switch to a better alternative.”
Kwak concludes with a reminder that ZYN nicotine pouches are not risk-free and are only intended for adult nicotine users. “If you don’t smoke, don’t start. If you smoke, quit. And if you don’t quit, change.”