Last updated on September 2nd, 2024 at 05:03 pm
Media personalities Dineo and Zothile “Solo” Langa are no strangers to the public eye, and South Africa continues to swoon over their relationship that has been going strong for 12 years. The couple’s love story captured the hearts of many when thousands of South Africans tuned in to watch Kwakuhle Kwethu, a three-part documentary that followed their journey to the altar five years ago.
Recently, the Langas teamed up with Rajah to share their love story and their passion for curry. The “Aroma You Can Taste” campaign reminds consumers of the powerful aroma and flavor that South Africa’s number one curry powder is known for, and its ability to enhance the everyday chicken curry.
When asked about the decision to bring the Langas on board, Rajah brand manager Phumzile Nkwakhwa said, “As Rajah, we believe that home-cooked meals bring families together, and the Langas are the epitome of the warmth that our brand is known for. When we found out that the Langas are also fans of cooking together, we thought, what better way to bring the concept of love and home-cooked meals together than to work with these two people who love each other and the good curries Rajah is known for.”
In addition to the aromatic flavor that the curry powder brand is known for, Rajah also aims to encourage the move towards home-cooked meals, emphasizing the benefits over convenience foods, which are often high in additives, sugar, and salt.
The couple adds, “Besides the obvious saving of money, there’s a tailoring of recipes to accommodate dietary requirements. Also, we have more control over our health and fitness goals when we’re able to customize our nutritional needs.”
Research also reveals psychological and emotional benefits of home cooking. John Moore, DO, an Aetna medical director and senior health specialist, notes, “Cooking is a good, stimulating activity to help seniors stay busy and use their minds,” highlighting that learning new skills, like preparing a new recipe, can stave off cognitive decline.
Cooking with family and friends also creates an opportunity to bond with loved ones, which can alleviate negative emotions such as anxiety and stress. Children can also be included in the cooking process by designating safe tasks like rinsing vegetables, shredding lettuce, and rolling dough.
With the variety of ways to cook chicken curry on What’s For Dinner, and the array of sides available, there are ample recipes to choose from for cooking with the whole family. From everyday chicken curry to pies with a chicken curry filling, Rajah offers six different flavors and levels of heat to cater to every palate: Mild & Spicy, Flavourful & Mild, All-In-One, Medium, Hot, and Mild Masala.
“For the longest time, we both couldn’t stand hot food, but at some point, my husband jumped ship and started liking the burn. I prefer my curry mild, and he prefers his hot,” said Dineo.
You can watch the Langas share their love story on their Instagram pages and discover chicken curry recipes on What’s For Dinner.
Rajah is searching for South Africa’s best chicken curry. If you think your recipe could be the one to beat them all, find out more here.