The North-West Parks and Tourism Board is thrilled to announce the launch of Tourism Month 2024, an event unveiling the province’s plans and initiatives for this year’s celebration and embarking on a month-long journey to highlight the significance of tourism in the Platinum Province.
Celebrated annually in September, Tourism Month plays a crucial role in showcasing the importance of the tourism sector to the South African economy and its contribution to job creation. This year’s theme is “Tourism and Peace – 30 Years of Connecting People, Places, and Culture,” reflecting the enduring impact of tourism in fostering connections and understanding across diverse communities over the past three decades.
At the launch event, attendees had the opportunity to engage with industry experts and explore how the province is poised to enhance its tourism offerings to both local and international visitors.
“This month is not just a celebration; it is a powerful reminder of the richness that lies in our diverse landscapes, vibrant wildlife, biodiversity, and cultures, and our warm, welcoming people,” said Bitsa Lenkopane, MEC for Economic Development, Conservation, Environment, and Tourism. “From the golden savannas of the Pilanesberg to the beautiful Magaliesburg, the tranquil waters of the Hartbeespoort Dam, the historical significance of the Taung Heritage Site, the vibrant rhythm of our local communities, to the hunting areas of the province, North West is a province that tells a story like no other.”
Emphasizing Tourism’s Role in Unity and Peace
The MEC emphasized that tourism is more than just visiting places—it’s about connecting with people. “Tourism is reflected in the laughter of children playing in the village, the wisdom shared by our elders, the creativity of our artisans, and the warm greetings from our local guides. These are the moments where visitors truly experience the unique essence of the North West as a destination,” she noted.
MEC Lenkopane also highlighted that South Africa, like most other countries, is currently navigating a period marked by significant challenges and opportunities. As the global community recovers from the COVID-19 pandemic, the tourism industry has shown signs of gradual recovery, with international arrivals increasing from 415 million in 2021 to 917 million in 2022, and 1.286 billion in 2023. However, despite this upward trend, the overall growth from 2019 to 2023 still reflects a 12% decline, indicating that the industry has not yet fully returned to its pre-pandemic levels.
This underscores the need for continued collective efforts to rebuild a tourism sector that is inclusive, sustainable, and aligned with our core values of unity and resilience.
“We must collaborate closely with local communities, businesses, government agencies, and international partners to create a tourism experience that is seamless, enriching, and unforgettable,” MEC Lenkopane stated. “By cultivating a spirit of cooperation, we can build a more inclusive and resilient tourism economy that benefits everyone, from the bustling streets of Rustenburg to the peaceful, serene villages in our rural areas.”
Inviting Visitors to Explore the Beauty of North West
To all visitors, both local and international, arriving in September and beyond, the North West province extends a warm welcome. The province is more than just a destination; it carries a profound sense of connection and belonging. Visitors are invited to explore, discover, and create lasting memories here.
“It is crucial to recognise that tourism is more than just an economic activity—it is a powerful means of fostering understanding, tolerance, and unity among people from diverse backgrounds,” said MEC Lenkopane. “Through travel, we cultivate tolerance, discovering common ground in every handshake, shared meal, and warm conversation.”
Park Mahala Week: Free Entry and Economic Opportunities
To celebrate North West Tourism Month, all North West Reserves and Parks will offer free entry from September 15th to 22nd during Park Mahala Week. This initiative aims to give North West residents a free opportunity to experience the region’s incredible wildlife. It also creates market access opportunities for local Small, Medium, and Micro Enterprises (SMMEs). Young entrepreneurs from surrounding communities will have the chance to set up stalls at the parks to showcase and sell their products.
“By welcoming visitors with open arms and hearts, we not only showcase the beauty of our province but also promote peace and harmony. In these challenging times, tourism has the potential to build bridges, celebrate our shared humanity, and contribute to a more peaceful and connected world,” added MEC Lenkopane.
Explore the Wonders of North West Province
The North West province offers breathtaking natural attractions like the Hartbeespoort Dam, the Magaliesberg Mountain range, the Taung Heritage Site, The Cradle of Humankind, and the iconic Sun City Resort, the biggest tourist attraction in the region. Visitors are encouraged to take a Sho’t Left to the North West and discover these incredible sights.
As we embark on this journey together, let this Tourism Month be more than a celebration—it should serve as a call to action to build a brighter, more vibrant future for the North West Province. The North West invites everyone to join in celebrating the power of tourism to bring people together and promote peace through shared experiences.
For more information on Tourism Month 2024 activities and events, stay connected with the North West Parks and Tourism Board and explore all the province has to offer.