Profitroom, a leading global provider of hotel technology solutions, has officially introduced Profitroom Loyalty to the South African market. This innovative loyalty programme aims to help hotels boost direct bookings and cultivate meaningful guest relationships in a market traditionally dominated by Online Travel Agents (OTAs).
Unlike traditional, one-size-fits-all loyalty schemes, Profitroom Loyalty offers complete flexibility, allowing hotels to personalise their loyalty programmes to reflect their brand identity. With tailored messaging, unique rewards, and curated guest incentives, hotels can strengthen guest connections and encourage repeat visits.
Meeting Growing Demand for Personalised Travel Rewards
The launch comes at a crucial time, as 76% of South Africans actively engage with loyalty programmes, with a strong preference for travel-related rewards. Research from BrandMapp and Truth underscores the importance of loyalty programmes in influencing booking decisions. South African consumers are increasingly drawn to personalised offers and valuable discounts, creating an opportunity for hotels to meet these preferences through Profitroom Loyalty.
“South African hotels are actively looking for ways to reduce their dependence on OTAs while building deeper connections with guests,” said Leigh Myles, Regional Director Africa for Profitroom. “Profitroom Loyalty equips hotels with the tools to do just that, offering mutual value for both hotels and their guests.”
Key Features of Profitroom Loyalty
The programme provides instant rewards from the first booking, giving guests an immediate incentive to choose direct bookings over OTAs. Hotels can also seamlessly integrate the loyalty system with Profitroom’s existing marketing tools, streamlining communication and management. Additionally, the ability to customise the programme’s visual identity ensures that it aligns with the hotel’s branding, creating a distinct experience that resonates with guests.
This tailored approach translates into a range of strategic benefits for South African hotels, including:
- Increased Direct Bookings: Incentivises guests to book directly, reducing reliance on OTAs and cutting commission fees.
- Improved Guest Retention: Encourages repeat visits by rewarding loyal guests with meaningful perks.
- Competitive Edge: Differentiates hotels with a unique, branded loyalty programme.
- Valuable Data-Driven Insights: Provides insights into guest preferences, enabling hotels to refine their marketing strategies.
A Solution to Today’s Market Challenges
The hospitality sector in South Africa is competitive, with hotels constantly seeking new ways to stand out. Profitroom Loyalty not only addresses these challenges but also positions hotels to build sustainable, long-term guest relationships.
“Profitroom Loyalty is designed to tackle the real challenges faced by hotels today,” concludes Myles. “It empowers hotels to develop deeper, more meaningful relationships with guests while positively impacting their bottom line.”
For more details or to request a product demonstration, visit the Profitroom website.
Key Features of Profitroom Loyalty
- Instant Rewards: Guests receive perks from their very first booking, encouraging direct reservations.
- Personalised Experiences: Rewards and offers are tailored to align with the hotel’s brand and guest preferences.
- Seamless Integration: Works with Profitroom’s existing tools for easy communication and management.
- Brand Customisation: Hotels can modify the programme’s look and feel to reflect their unique identity.
Benefits for South African Hotels
- Increased Direct Bookings: Reduce OTA commissions by incentivising guests to book directly.
- Improved Guest Retention: Strengthen relationships through personalised, memorable rewards.
- Competitive Edge: Stand out in a saturated market with a customisable loyalty programme.
- Data-Driven Insights: Leverage guest data to optimise marketing efforts and strategies.
Profitroom Loyalty sets the stage for South African hotels to reduce OTA reliance, deepen guest engagement, and stand out in a competitive market – all while enhancing profitability through smarter, data-driven strategies.