The fashion world is embracing a new color sensation as Rooibos takes center stage in the Spring 2024 Fashion Colour Trend Report unveiled during New York Fashion Week (NYFW). Pantone LLC, the renowned global authority on color and a provider of professional color standards for the design industries, has declared Rooibos Pantone® as one of the top ten colors of the upcoming year, outshining 2,390 other shades.
Leatrice Eiseman, the executive director of the US-based Pantone Colour Institute and a world-renowned color specialist, expressed that the spring color palette for NYFW 2024 harmoniously blends familiar shades with a contemporary edge. She described the Rooibos Pantone® as “restorative,” drawing parallels to the refreshing and revitalizing qualities of herbal tisanes in promoting personal wellness and beyond.
The Rooibos Pantone® 18-1355 embodies a full-bodied, red hue infused with rich, woody notes, reminiscent of the healthful herbal tea. The shade exudes a sense of rediscovery, akin to unveiling a dress stored in a cedar chest, adding a touch of nostalgia and sophistication to fashion ensembles. Leading fashion brands like Gucci, Zegna, Josie Natori, Bally, Emilio Pucci, and Markarian’s Alexandra O’Neill have swiftly embraced this muted yet impactful hue.
In a world seeking solace and revitalization, the Rooibos Pantone® emerges as a beacon of comfort and connection to nature, allowing fashion to transcend mere aesthetics and tap into the collective desire for rejuvenation and a brighter future. As the fashion industry welcomes this restorative color, it undoubtedly marks the beginning of a new era where fashion and well-being intertwine, inviting a palette that soothes the soul and invigorates the senses.
The recent announcement of Rooibos Pantone® as one of the top ten colors in the Fashion Colour Trend Report for Spring 2024 at New York Fashion Week (NYFW) has sent ripples of excitement throughout the Rooibos industry. Marthane Swart, the Secretariat of the SA Rooibos Council (SARC), expressed immense delight at this revelation, highlighting the profound impact it will have on fashion and beyond.”Fashion has always been a trailblazer in setting color trends,” Swart remarked. The introduction of the Rooibos Pantone® was a significant milestone for the industry, and its elevation to a signature color for the upcoming spring/summer season surpassed all expectations. Swart emphasized how fashion is a dynamic expression of style, reflecting the collective imagination and cultural identity of a society. It holds the power to shape perceptions, celebrate individuality, and enable self-expression.The warm and inviting amber hue of Rooibos, when worn, is anticipated to evoke confidence and a range of positive emotions including warmth, comfort, optimism, energy, and passion. The rise of Rooibos as a color trend across industries has been a thrilling journey, and being named a top color for 2024 firmly establishes the Rooibos Pantone® on the global color map, Swart added.Beyond the fashion realm, experts predict that Rooibos will make its presence felt across a spectrum of industrial designs. The color is expected to grace various domains, including automotive, electronics, AI, technology, interiors, films, and animation, showcasing its versatility and universal appeal.As the Rooibos Pantone® steps into the limelight, it represents more than just a color trend; it embodies a cultural shift towards embracing natural, comforting, and rejuvenating elements in our lives. The future holds a vibrant canvas where Rooibos becomes an integral part of our aesthetic and emotional experiences, shaping the world in a palette that exudes both style and substance.
Pantone’s NYFW Spring/Summer 2024 Colour Palette:
Rooibos Pantone® 18-1355: A full-bodied, red hue with rich, woody notes, evoking feelings of warmth, comfort, and energy.Other standout colors to watch for:
- (Additional Five New Classic Colors): To be unveiled, reflecting a harmonious mix of familiar shades infused with a contemporary edge, echoing the essence of current times and aspirations for the future
