In a remarkable fusion of South African craftsmanship and iconic design, Tanqueray Gin proudly announces its exciting collaboration with the acclaimed founder and Creative Director of MaXhosa, Laduma Ngxokolo. This innovative partnership heralds the reinvention of the beloved COPA glass, a cherished symbol of nostalgia for South African gin enthusiasts. The collaboration seamlessly blends tradition with contemporary flair, with Laduma Ngxokolo, known for his avant-garde approach to fashion, bringing his unique touch to the design landscape of the COPA glass. This artistic endeavor, inspired by the rich tapestry of South African culture, transforms the COPA glass into a work of art, transcending its original purpose as a vessel for toasting achievements and special events.
The Tanqueray x MaXhosa Collaboration
In this groundbreaking collaboration, Laduma Ngxokolo will design two iterations of the Tanqueray COPA glass, reimagining it as a style signature that goes beyond hosting. Ngxokolo’s vision breathes new life into this cherished symbol, turning it into a must-have for collectors and enthusiasts alike. The transformed COPA glass becomes a celebration of South African culture, a conversation starter, and a unique expression of style and heritage in the home.
Beyond the Glass: A Vision for Home Décor
This partnership extends beyond the glass, reflecting the trend of fashion brands embracing the world of home aesthetics. As fashion and interior design boundaries blur, Laduma Ngxokolo’s foray into redefining the COPA glass exemplifies how fashion can seamlessly pivot to enhance the ambiance of our homes. Laduma Ngxokolo states, “I found immense inspiration in collaborating with Tanqueray to design the Copa Glass. Weaving the artistry of our identity into the elegance of glassware has been a creative journey that beautifully marries craftsmanship and innovation, making every sip an exquisite experience.” This partnership unveils the potential for fashion to transcend the boundaries of the wardrobe and enter the realm of interior design.
Availability and Celebration
The limited edition Tanqueray x MaXhosa COPA glass will be available at all major retailers nationwide from the 22nd of November, just in time for the festive season. These pieces are bound to become centerpieces for gatherings and a unique expression of style and culture in your home.
Khanyisa Ntshuntshe, Senior Brand Manager at Diageo, remarks on the collaboration, “Collaborating with Laduma on this project has been an exhilarating experience. It’s about more than just a glass; it’s about creating an object that holds cultural significance and brings people together. We wanted to infuse the spirit of MaXhosa into a piece that can be cherished in moments of celebration.”
Tanqueray and MaXhosa invite you to raise a glass to innovation, culture, and the spirit of collaboration. The reimagined COPA glass stands as a testament to the power of creativity and the enduring connection between tradition and modernity. This collaboration is not only about art and design but a celebration of the rich tapestry of South African culture, encapsulating it in a timeless piece that beautifully bridges the past and the present. Cheers to the future of South African design and the harmonious marriage of tradition and contemporary style.