The V&A Waterfront’s Silo District is now aglow with festive splendor, thanks to the dazzling addition of an interactive Pongrácz Christmas tree, inviting one and all to partake in the holiday spirit under the theme “Festive, Your Way.”
Standing proudly at an impressive 8.5 meters, this unique tree takes on the distinctive form of the iconic Pongrácz bottle. Adorned with cascading golden baubles and a colossal star-shaped stopper, the tree is a sight to behold. At the heart of the star, a cutting-edge outdoor laser—currently a one-of-a-kind feature in South Africa—illuminates the night for several hundred meters, casting a mesmerizing glow across the Silo District.
Adding to the magic, custom-made LED lights spiral around the bottle-shaped structure, creating a dazzling spectacle that paints the tree in a myriad of colors at different intervals. The play of lights is set to captivate visitors, offering a visual feast that captures the essence of the festive season.
What makes this tree truly special is its interactive nature. On selected weekends throughout December, visitors have the extraordinary opportunity to transmit personalized messages to their loved ones. These messages will be showcased in real-time on the tree, transforming it into a dynamic canvas of heartfelt wishes and festive greetings.
The tree serves as more than a mere festive ornament; it’s a captivating backdrop for Instagram-worthy moments. A spacious deck surrounding the tree provides an ideal spot for visitors to capture photographs and make lasting memories against the enchanting backdrop.
The holiday festivities extend until January 10, 2024, inviting everyone to witness the night sky aglow with the magic of the season. The #FestiveYourWay campaign takes the celebration beyond the physical realm, with a digital presence featuring an interactive virtual tree. South Africans are encouraged to share what gives them that special festive feeling, with a chance to win one of four exclusive Pongrácz experiences worth R20,000 each.
To join the festivities and spread the holiday cheer, follow Pongrácz on Instagram and Facebook. Don’t miss out on this extraordinary celebration that blends tradition with technology, creating a truly magical experience for all. Let the Pongrácz Christmas tree at V&A Waterfront be the beacon of joy, warmth, and togetherness as we embrace the spirit of the season, each in our unique and special way. #FestiveYourWay!