In a unique celebration of love for the nation and its economy, Proudly South African took Valentine’s Day to new heights, quite literally. Passengers on the 09:30 flight from Johannesburg to Cape Town experienced an unexpected treat that combined fashion, luxury, and a showcase of locally manufactured goods.
The Sky-High Fashion Show:
As the morning flight took off, passengers were welcomed with roses, Nestlé Kit Kat treats, and a delightful surprise – a fashion show in the sky. Renowned South African brands such as MAXHOSA, Koop Studio, and Scalo graced the aisle with their stunning garments. Koop Studio showcased luxurious sleepwear, MAXHOSA presented modern and classy knitwear, and Scalo wowed everyone with an elegant red-carpet ensemble, creating a sky-high spectacle that had passengers both ‘oohing’ and ‘ahhing.’
Valentine’s Day on the Road:
The celebration didn’t end there. Proudly South African continued to spread the love with a road trip in a locally manufactured automobile courtesy of Mercedes Benz SA. The destination? Atlantis, where passengers were treated to locally manufactured goods by Hisense. A factory tour revealed the intricate production line of household appliances, showcasing not only the quality of local products but also the jobs created by the local plant.
A Romantic Gesture Towards the Economy:
Happy MaKhumalo Ngidi, Chief Marketing Officer at Proudly South African, emphasized the significance of actively supporting locally manufactured goods and services as a unique way to romance the economy. By doing so, individuals contribute positively to the economy, create job opportunities, and secure a brighter future for their loved ones.
Evening Flight Extravaganza:
The celebration continued into the evening with the 19:00 flight featuring local fashion designers. Biji La Maison offered fabulous designs for special occasions, Plus Fab showcased designs for modern-day plus-size women, and Ezokhetho presented African luxury at its finest.
A Lasting Experience:
Proudly South African aims for this groundbreaking spectacle to leave a lasting impression on the minds of travelers. Those fortunate enough to book seats on these flights experienced a one-of-a-kind event, reinforcing the Buy Local movement as not just a responsibility but a lifestyle.
Valentine’s Day – A Celebration of Local Love:
Ngidi concluded by stating that Valentine’s Day serves as the perfect opportunity to express love for local businesses that drive the economy. Buying local, she emphasized, is not just a purchase; it’s an investment in the economy and community.