Absolut, the iconic vodka brand renowned for its dedication to creativity, inclusivity, and the art of mixing, has recently launched its much-anticipated “Born To Mix” campaign in South Africa. This dynamic campaign is crafted to ignite inspiration among individuals of all ages (above 21) and backgrounds, encouraging an open-minded, optimistic approach driven by curiosity. The focal point of this initiative is to bring people together to mix not only drinks but also ideas in a respectful and responsible manner.
At the core of the “Born To Mix” campaign lies the celebration of openness, embracing diverse ideas, beliefs, creative expressions, and fostering a sense of unity to create something truly remarkable. As part of this vibrant campaign, Absolut X is presenting an electrifying series of nighttime electronic dance events. These events will immerse partygoers in high-energy environments featuring some of South Africa’s top DJ talent, live performers, entertainment acts, atmospheric lighting, and, of course, the beloved party spirit of South Africa, Absolut.
In addition to the electrifying events, the campaign will also introduce Absolut’s newest cocktails: the Bloody Mary, the Mule, Lemonade, and Vodka Tonic. These innovative concoctions will be brought to life by sassy, energetic, and slightly outrageous personas at Absolut X, adding an extra layer of excitement to the experience.
The “Born To Mix” experience will unfold across six of the premier venues in South Africa, spanning Johannesburg, Durban, and Cape Town, promising unforgettable nights for party enthusiasts. The inaugural event is set to kick off on Saturday, 30 September, starting at 7 pm at the legendary Zone 6 in Soweto. The event will showcase an impressive artist lineup, including the likes of Langa Mavuso, Nkosazana Daughter, Kamo WW, Q2K, DJ Zinhle, DJ KENT, Kelvin Momo, Jaivane, SHAUN1O1, GOLDMAX, Kagiso Mogola, MS Party, READASOUL, Nkuley Masemola, K2K, Lebzangwana, and UNCLEVUZI.
For enthusiasts looking to secure their spots early, early bird tickets are available, starting at just R49 for a single ticket and R79 for a double. These tickets can be purchased through Computicket or at the door, ensuring an opportunity to be part of this extraordinary celebration of music, creativity, and the art of mixing.
Expressing her excitement about the campaign, Nthabiseng Motsoeneng, Marketing Director for Pernod Ricard South Africa & Sub-Saharan Africa, said, “Born To Mix is all about celebrating diversity, creativity, and the joy of coming together through music and cocktails. We believe this campaign will ignite the spirit of unity and open-mindedness among South Africans, fostering a sense of togetherness and shared experiences.”
Don’t miss out on this fantastic opportunity to be part of an experience that celebrates the very essence of mixing – both ideas and drinks – in a way that epitomizes the joy of unity and collaboration. “Born To Mix” promises to be a memorable journey into the heart of creativity and the magic that happens when diverse elements come together. Join us for a night of exhilarating music, captivating performances, and, of course, the signature Absolut vibe. Cheers to the art of mixing!