Johannesburg, South Africa – Acer, a leading PC technology company, has announced the exciting commencement of local monitor production in South Africa. This strategic move highlights Acer’s dedication to job creation within the region and paves the way for future initiatives that empower local communities.
Acer’s Commitment to South Africa
Acer’s new monitor production program is a cornerstone of their localization strategy. It aims to significantly contribute to job growth within South Africa’s vital technology sector. The company recognizes that providing affordable access to technology is essential for economic development and social progress. By producing monitors locally, Acer underscores its mission to make high-quality technology accessible at reasonable prices.
Supporting Technology Literacy
Glenn Du Toit, Acer Africa’s Country Manager, emphasizes that Acer’s focus extends beyond competing with other monitor manufacturers. “Our true competition is the fight for improved technology literacy,” Du Toit states. He acknowledges the crucial role monitors play in today’s digital world, especially as laptops become more compact. High-quality monitors provide a larger display area, often with superior quality, which can improve user experience and reduce eye strain.
Product Launch Timeline
Acer’s local monitor production will be rolled out in phases:
- August 2024: Launch of consumer monitors, including 24-inch and 27-inch 100Hz IPS models. These monitors combine sleek design with exceptional performance at affordable prices.
- September 2024: Introduction of the commercial monitor range. Businesses and professionals can expect the renowned quality and reliability associated with the Acer brand.
- Later Phase: Production of high-performance gaming monitors featuring 27-inch 180Hz displays.
Strong Support from Retail Partners
Acer’s initiative has been met with enthusiastic support from national retailers and channel partners. Acer, one of the few global PC brands undertaking such a project in South Africa, anticipated a positive response. However, the overwhelming enthusiasm from retailers in allocating dedicated space for Acer monitors surpassed all expectations. This signifies their strong confidence in Acer’s commitment to local production.
Warranty and Quality Assurance
All locally produced Acer monitors will be backed by a comprehensive 3-year warranty, providing peace of mind for both consumers and businesses. Acer’s rigorous quality control measures guarantee reliable performance and long-lasting durability.