BMW Group South Africa handed over a newly built house to globally acclaimed Ndebele artist Esther Mahlangu, in a touching tribute to her immense contribution to the art world and her long-standing collaboration with the automotive giant. The unveiling took place at Mahlangu’s KwaNdebele homestead in Mpumalanga, with the presence of family, local dignitaries, and media, highlighting the unique bond between BMW Group South Africa and the legendary artist.
The modern Ndebele-style home was designed to provide Mahlangu with a secure and comfortable living space. It includes two bedrooms, a full bathroom, kitchen and lounge areas, and two studio spaces where Mahlangu can continue her groundbreaking work. This home not only offers comfort but also serves as a testament to Mahlangu’s extraordinary legacy in blending traditional Ndebele art with contemporary design.
A Long-Standing Relationship Built on Art and Innovation
BMW Group South Africa’s relationship with Mahlangu spans over three decades, beginning in 1991 when she became the first African and female artist to be commissioned by BMW to create an Art Car. Her transformation of a BMW 525i sedan into a vibrant canvas using traditional Ndebele patterns remains an iconic moment in art and automotive history. Since then, Mahlangu’s collaboration with BMW has been marked by her pioneering spirit, introducing her vision to a global audience through multiple projects with the brand.
Peter van Binsbergen, CEO of BMW Group South Africa, reflected on the importance of this moment, stating, “Ma Esther’s storied journey of tradition and innovation with the BMW Group has led us to this momentous occasion. The opening of the Esther Mahlangu House is a tribute to her innovative and disruptive spirit, iconic global resonance, and dedication to advancing the BMW Group brand. On behalf of BMW Group South Africa, I thank her for 33 years of redefining the automotive industry through culture.”
Preserving Ndebele Heritage and Mentoring Future Generations
Esther Mahlangu’s influence extends far beyond her collaborations with BMW. For over seven decades, she has been a cultural ambassador for the Ndebele nation, dedicating herself to preserving traditional Ndebele art forms. Notably, Mahlangu teaches these techniques — including painting with fingers and hands, as well as using chicken feathers — to young artists from her home village in Mabhoko, located in the KwaMhlanga district of Mpumalanga.
Mahlangu’s commitment to her craft and community aligns with BMW’s core values of sustainability and social upliftment. The use of natural and sustainable materials in her work resonates with BMW’s dedication to environmental responsibility, making their partnership not only a celebration of art but also a shared vision for a sustainable future.
A Legacy Etched in Global Art and Automotive History
Mahlangu’s artistic achievements have earned her international recognition, with her works featured in prestigious museums and private collections around the world. Her enduring legacy as an artist has been further cemented through numerous accolades, including three honorary doctorates, acknowledging her invaluable contribution to the global art landscape.
The handover of the Esther Mahlangu House is a continuation of BMW Group South Africa’s cultural engagement, which spans over 100 initiatives in modern and contemporary art, music, and design. It serves as a symbol of their commitment to fostering talent and uplifting communities across South Africa.
The new home stands as a tribute to Mahlangu’s profound impact on the art world and a celebration of her journey as a trailblazer. Through this partnership, BMW Group South Africa reinforces its dedication to supporting the arts and preserving the cultural heritage of South Africa. The Esther Mahlangu House is not just a home; it is a testament to the power of collaboration, culture, and the boundless potential of artistic expression.
As BMW Group South Africa celebrates this significant milestone, the unveiling of the Esther Mahlangu House represents the intersection of tradition, innovation, and a shared vision of cultural preservation. Through their continued partnership, BMW and Mahlangu demonstrate the transcendent power of art to bridge worlds and inspire future generations.