Last updated on November 7th, 2023 at 04:06 pm
Proudly South African is thrilled to announce the top ten finalists of the eagerly anticipated annual Local Fashion Police competition. In a spirited celebration of South African fashion, our esteemed panel of judges carefully evaluated an impressive array of entries to identify the nation’s most ardent champions of local fashion.
The 2023 edition of the Local Fashion Police competition commenced in August, inviting South Africans to showcase their unwavering support for the local fashion industry by sharing their entries online. The response was nothing short of extraordinary, with fashion enthusiasts and advocates rallying behind the cause, resulting in over 300 entries that proudly displayed a rich tapestry of locally crafted fashion garments.
To select the top ten finalists, the panel of judges meticulously adhered to a set of criteria that emphasized the importance of locally made clothing. This directive aligns with the commitment to bolster the South African clothing, textile, footwear, and leather sector. The following contestants have emerged as the top ten finalists:
- @dianachelsearosefanie
- @olwethu_ty
- @ludina_ngwenya
- @tasejack_
- @tarryncilliers
- @fortunembopo
- @chernaylin
- @gomolemo_mashabe
- @chuma_mtshixa
- @ndyebolurayi
Happy MaKhumalo Ngidi, Chief Marketing Officer at Proudly SA, expressed her excitement, saying, “We hope that people will continue to support local brands, not only during the competition but also in the long run, to contribute to job creation.” Her sentiment mirrors the collective enthusiasm of individuals who recognize the competition’s pivotal role in elevating South Africa’s fashion industry.
Ngidi continued, “This campaign not only shines a spotlight on the industry’s potential but also aims to stimulate job growth in a sector that currently employs approximately 60,000 to 80,000 people, constituting about 14% of the nation’s manufacturing jobs. It’s a critical sector that also plays a significant role in South Africa’s exports.”
As anticipation builds, it’s important to note that out of these ten finalists, only four will have the chance to claim the coveted title. These fortunate winners will enjoy the incredible opportunity to strut their stuff on the runway alongside the campaign, donning garments that epitomize the essence of South African local fashion. This spectacular finale is set to dazzle at a fashion show scheduled for November 16, 2023.
The Local Fashion Police competition has not only ignited spirited competition but has also fostered a sense of unity and pride within the local fashion community. It stands as a testament to the boundless creativity that continues to shape South Africa’s fashion landscape.
As we approach the grand finale, Proudly SA invites everyone to join in this celebration of creativity, craftsmanship, and culture. Stay tuned for more updates as we count down to the grand unveiling of the winners and witness the magic as South African local fashion and music converge on the runway!
In addition to the honor of being crowned a Local Fashion Police champion, the top four finalists will also have the opportunity to walk away with the grand prize of R20,000 worth of fashion each. This reward is a testament to the commitment to supporting and celebrating the thriving South African fashion industry.
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