The glamorous launch of the Celebrity Drive campaign took place at the luxurious Palace Hotel in Sun City, South Africa. The star-studded event, dubbed #CelebrityDrive2024, brought together a dazzling lineup of local celebrities to mark the beginning of this innovative initiative.
A Night of Stars and Support
The guest list boasted big names like Netflix actor Sandile Mahlangu, reality TV star Mbali Nkosi, and musician Nicksoul, who entertained the crowd with his latest hits. The evening also doubled as a birthday celebration for SABC 1 Gomora actress Nandi Khubone, adding a heartwarming touch to the festivities.
More Than Just Glamour
Celebrity Drive goes beyond glitz. The campaign aims to showcase the breathtaking landscapes of South Africa, reminding both locals and international tourists of the country’s status as a premier travel destination. There’s also a focus on giving back, with the initiative raising funds for various charitable organizations, with beneficiaries changing each year.
A Journey Through South Africa
Sponsored by Subaru, the event kicked off at their headquarters, where celebrities and media got a first-hand look at the vehicles. The group then embarked on a scenic journey to Sun City, complete with a delicious stop at Vela Portuguese Restaurant. Sun City Resort provided a warm welcome, with guests indulging in an exquisite “Elegance in an an African Jungle” themed dinner at the Plume Restaurant.
Partnerships and Innovation
The dinner was supported by sponsors like Graham Beck Wines and Grant’s Whiskey, with the brand ambassador even offering an educational whiskey tasting session. Subaru also spoke about their pride in being the official vehicle partner for the drive.
Another highlight was the presence of Honor smartphones. Attendees were impressed by the power and functionality of these devices, particularly the game-changing foldable HONOR Magic V2. This phone boasts the title of the world’s thinnest and lightest, making it a perfect companion for business professionals and leisure users alike.
A Luxurious Finale
Day 2 treated guests to a relaxing spa experience at the Royal Spa, followed by a farewell lunch at Tempo Luxury. The grand finale came in the form of surprise goodie bags filled with an array of treats from various South African brands.
A Celebration of South Africa
The Celebrity Drive launch was a resounding success, showcasing South African beauty, talent, and innovation. With the support of SA Tourism and Sho’t Left, this event paves the way for many more successful Celebrity Drives to come.
Contact Details:
For more information about the Celebrity Drive campaign, please contact:
- Celebrity Drive Committee
- Sipho C-Ga Masebe
- Email: sipho@berryblastfactory.co.za
- Phone: +27 82 549 3534
- Kgalalelo Mosethli
- Email: info@twofoldmedia.co.za
- Phone: +27 71 260 0299
- Sipho C-Ga Masebe