Crafting a niche in the competitive beer market requires not just skill but a touch of innovation. Darling Brew, a Western Cape-based brewery, has mastered this art with their latest offering, BREAK FREE Lager. Since its launch in December, BREAK FREE has captivated South African consumers, soaring in online sales and redefining the gluten-free beer landscape.
The genesis of BREAK FREE stemmed from a year-long dedication to perfection. Darling Brew’s team meticulously crafted a gluten-free Lager that surpasses expectations, delivering a refreshing experience without compromising taste or quality. Tewie Roos, the Managing Director, echoes the sentiment of consumer excitement, stating, “BREAK FREE fills a crucial gap for gluten-intolerant beer enthusiasts in South Africa.”
BREAK FREE isn’t just a beverage; it’s an embodiment of enjoyment. With its golden hue, floral hop aromas, and subtle citrus and grain notes, this Lager promises a smooth, satisfying finish. Inspired by nature, the label pays homage to the White-Bellied Sunbird, symbolizing freedom and strength, reinforcing the message of liberation from gluten restrictions.
Darling Brew’s commitment to sustainability and innovation shines through BREAK FREE and their diverse product range, which includes premium lagers, award-winning non-alcoholic beer, and ready-to-drink spirit blends. As pioneers in the African brewing scene, they continue to set new benchmarks while honoring their heritage.
For those eager to savor the taste of freedom, BREAK FREE Lager is readily available online through Takealot and Darling Brew’s website, as well as at leading retailers nationwide. Visit www.darlingbrew.co.za for more information and join the journey of indulgence without limits. Cheers to breaking free with Darling Brew!