In a spectacular celebration of joy, The Walt Disney Company Africa and LIFT have joined forces to unveil a co-branded celebratory aircraft livery, marking the commencement of Disney’s grandest festive campaign in South Africa to date: “May Your Wishes Come True.” This heartwarming collaboration brings beloved Disney, MARVEL, and Star Wars characters to life, including Disney’s iconic Mickey and Minnie Mouse, Moana, Black Panther, Grogu, Elsa, Spidey, and introducing Asha from Walt Disney Animation Studios’ upcoming “Wish.” Scheduled to hit cinemas nationwide from November 22, this enchanting campaign is already enchanting South African skies and airports from October 20, with flights operating between Johannesburg, Cape Town, and Durban.
Onboard the specially adorned plane with tail number ZS-GAS, passengers are in for a treat. Disney and LIFT have prepared an array of surprises, from kiddie activity packs designed to make flying with little ones a breeze during the busy holiday season to giveaways and additional treats. The excitement doesn’t end there, as LIFT has more surprises in store for lucky travelers on select flights from December 1 to 12, making South Africans feel the holiday spirit.
For fans and travelers eager to share the magic, taking pictures of or traveling on the Disney-inspired plane is encouraged. They can share their experiences on social media using the hashtag #DisneyandLIFT and tagging @DisneyAfrica and @LIFT__SA.
Christine Service, Senior Vice President, and General Manager of The Walt Disney Company Africa, expressed her delight, saying, “To mark our 100th-year anniversary (16 October 2023), The Walt Disney Company is celebrating the fans and storytellers who have sparked the joy and magic that embodies Disney over the last century. We hope that this exciting and unique collaboration with LIFT will bring delight to travelers of all ages this holiday season as we mark this milestone anniversary.”
Luke Roberts, General Manager, Consumer Products, Games, and Publishing at The Walt Disney Company Africa, emphasized the significance of this collaboration, noting that the “May Your Wishes Come True” campaign is Disney’s most extensive retail initiative to date. As the holiday season approaches, and “Wish” hits cinemas on November 24, this partnership with LIFT symbolizes the universal desire to be together during this special time, celebrating togetherness with families and fans.
Jonathan Ayache, CEO of LIFT, added, “As a beloved family brand, Disney is a perfect fit for LIFT. With our new livery, together we celebrate the love, magic, and family togetherness that signals the festive season. We’re proud to link arms with Disney, through this collaboration, our hope is to ignite a sense of fun, wonder, and excitement for the whole family during the upcoming season of school holidays and family celebrations.”
Travel enthusiasts and families eager to experience this enchanting partnership can book their flights at www.lift.co.za, with the chance of flying aboard the #DisneyandLIFT aircraft. Passengers will continue to enjoy all the perks LIFT offers, including complimentary snacks, coffee from vida e caffè, and the extra-friendly service provided by the stylish cabin crew. LIFT has flexible flight change policies, allowing unlimited penalty-free changes and no cancellation fees up to 24 hours before departure.
From November, Disney’s “May Your Wishes Come True” will offer the perfect opportunity to stock up on gifts for every member of the family, from stocking fillers to toys, apparel, books, and more, featuring the latest and greatest from Disney, Pixar, Marvel, and Star Wars. With plenty more in store, this festive season promises to be unforgettable as we join together in wishing for the holidays. Disney and LIFT have undoubtedly kindled the spirit of togetherness and holiday magic in the hearts of South Africans, making dreams come true for travelers of all ages.