As the world grapples with the impacts of climate change, consumers are becoming increasingly aware of how their actions affect the environment and society. In line with this growing consciousness, eco-tourism, or ‘green travel,’ has surged in popularity, with travelers actively seeking destinations and experiences that minimize their carbon footprint. In South Africa, this shift in travel habits is being spearheaded by younger generations.
According to research by the M&C Saatchi Group South Africa, 63% of South African millennials identify as environmentalists. Even in a challenging economic climate, more than half of these millennials prioritize purchasing from brands that are socially and environmentally responsible. This rise in ‘conscious consumerism’ is reshaping sectors like international travel, fueling the growth of sustainable tourism worldwide.
The Global Shift Towards Sustainable Travel
Sustainable travel is now one of the fastest-growing sectors of the tourism industry. A recent report by World Metrics highlights that eco-tourism is expanding at an annual growth rate of 20% to 34%, with the market projected to exceed $330 billion by 2027. This surge in interest underscores a global shift toward responsible travel, which benefits both the environment and local communities.
A Better Way to Explore the World
Eco-tourism destinations operate under a mandate that emphasizes environmental conservation and community support. While many associate eco-tourism with environmental preservation, its impact extends beyond protecting natural habitats. Many eco-tourism operators provide employment for local residents, support small-scale producers, and work with local artisans. Some even donate a portion of their earnings to community development and conservation efforts.
World Metrics reports that eco-tourism can generate three times more revenue for local communities compared to traditional tourism. Sustainable travel also supports the conservation of approximately 20 million hectares of protected land worldwide. This dual benefit of environmental protection and economic upliftment makes eco-tourism a powerful force for positive change.
Thailand: A Model for Responsible Travel
Thailand has become a leading destination for eco-tourists, including South Africans drawn to immersive and authentic travel experiences. The country’s commitment to eco-tourism is reflected in the efforts of various tour operators who integrate local culture into their offerings. These operators provide travelers with enriching experiences while ensuring that the natural beauty and cultural heritage of Thailand are preserved.
Chaiwat Tamthai, Director of the Tourism Authority of Thailand in Dubai for the Middle East and Africa, emphasizes this point: “Thailand is deeply committed to eco-tourism, as it allows us to preserve our natural beauty while sharing our culture with the world.”
Thailand’s achievements in sustainable tourism have been recognized internationally. The country’s dedication to responsible travel is celebrated by the Green Destinations Top 100 Stories initiative, which highlights destinations that excel in sustainable tourism. In 2023, four Thai towns – Hua Hin, Mueang Kao Sukhothai, Khlong Thom, and Nan Old City – were included in this prestigious list, showcasing their exemplary practices in destination management and responsible tourism.
Additionally, Thailand has launched its own Responsible Thailand Awards, honoring individuals and organizations that champion responsible travel. These awards provide green travelers with a curated list of top eco-tourism destinations, making it easier for them to plan their next sustainable adventure.
Top Picks for Eco-Tourists in Thailand
Among Tamthai’s favorite eco-friendly spots is the Devasom Khao Lak Resort, a beachfront hotel in the Khao Lak region. This local gem allows tourists to explore the community’s rich heritage, including visits to local temples and shrines. The resort employs residents from nearby villages and sources products from Thai artisans, whose crafts are available at the on-site Artisan’s Shop. Guests can also participate in regular beach clean-ups, combining relaxation with community service.
Another standout destination is the Pattaya Elephant Sanctuary, a winner of the Responsible Thailand Awards. The sanctuary offers a unique ‘saddle off’ experience, allowing rescued elephants to roam freely within their habitat. Visitors can observe these majestic creatures in a natural setting, providing a humane and enriching encounter with Thailand’s wildlife.
For a taste of authentic Thai cuisine, travelers should visit the Kao Tep Pitak Community Restaurant, a recipient of the Community-Based Tourism Award. Here, guests can enjoy southern Thai meals while learning about the local fruit orchards and the efforts of local farmers and artisans.
A New Norm for Travel
“What was once regarded as a trend has become a new way of thinking about traveling the world – a better, gentler way of building a tourism industry that protects the spaces and places we hold dear as Thai people,” says Tamthai.
Eco-tourism is not just about seeing the world; it represents a fundamental shift towards more thoughtful and responsible travel. As this movement continues to grow, travelers have the power to make a positive impact on the environment and the communities they visit. By choosing eco-friendly destinations and supporting responsible tourism, we can ensure that future generations experience the beauty of the world’s natural and cultural heritage.