Starbucks South Africa, the renowned global coffeehouse chain, is thrilled to announce its latest summer campaign, “Your Summer Yes,” tailor-made for the vibrant South African market. This campaign is designed to inspire customers to embrace their unique summer confidence and say “yes” to their individual experiences.
Leah McCrae, Starbucks South Africa Managing Director, shared, “Our upcoming summer campaign is focused on celebrating individuality and choice. It’s about encouraging you to embrace your personal summer goals while enjoying your favourite Starbucks beverages.” The campaign encourages customers to enjoy a personalized experience, from customizing their orders with lower calorie options to selecting dairy alternatives and sugar-free syrups.
The commitment to quality at Starbucks is unparalleled globally, starting with their triple filtered water systems in every store, ensuring every sip is made with pure, clean water, enhancing the overall taste and quality of each beverage. Starbucks also offers a diverse range of dairy alternatives, allowing customers to customize their drinks based on dietary or taste preferences.
To cater to various tastes and preferences, Starbucks provides Vanilla and Caramel sugar-free syrups, each pump counting for just one calorie, ensuring guilt-free indulgence. For those seeking a health-conscious choice, Starbucks Matcha, sourced from Japan, is high quality and packed with antioxidants, making it a perfect choice for a Matcha latte.
In line with summer aspirations, Starbucks offers refreshing iced options under 100 calories with the Starbucks Refresha and Shaken Iced Tea range, providing a cool and satisfying beverage to beat the heat without compromising on summer goals.
“Your Summer Yes” is not just a campaign; it’s a commitment to making your summer memorable, enjoyable, and uniquely yours. Starbucks South Africa invites everyone to celebrate the freedom to be themselves, embrace their choices, and toast to the possibilities that summer brings.
Starbucks is deeply committed to ethically sourcing coffee worldwide, with 99% ethically sourced coffee and accreditation by Conservation International under the C.A.F.E. Practices program. African countries, including Rwanda, Uganda, Tanzania, Ethiopia, Kenya, Burundi, Zambia, Cameroon, and the Democratic Republic of Congo, contribute to Starbucks’ exceptional coffee sourcing.
To find your nearest Starbucks store and experience your ‘Summer Yes,’ download the Starbucks Rewards App and ask your barista for your unique summer adventure. Summer belongs to everyone—say “yes” to your distinctive summer journey.
For more information, visit Starbucks South Africa.