Firstwatch Whisky has unveiled its new ‘Here’s To Those’ campaign, a heartfelt initiative aimed at recognizing and rewarding the tireless efforts of everyday heroes within our communities. These unsung individuals dedicate themselves selflessly to improving the lives of those around them, often without recognition. As a brand deeply rooted in community values, Firstwatch Whisky continues its legacy of uplifting and celebrating these extraordinary people through various impactful campaigns.
A Legacy of Support and Recognition
Firstwatch Whisky has a long-standing tradition of supporting hardworking South Africans. One of the brand’s notable initiatives was the Firstwatch Whisky Entrepreneur’s Challenge, which provided entrepreneurs with valuable opportunities for growth. Participants received hands-on experiential learning from some of the country’s top business experts. The challenge included workshops where entrepreneurs pitched their business ideas to a panel of judges, with the winners receiving cash prizes and business support to further develop their ventures.
Many of the past winners have since become brand ambassadors for Firstwatch Whisky, lending their voices and experiences to support new initiatives like the ‘Here’s To Those’ campaign.
Celebrating Everyday Heroes
The ‘Here’s To Those’ campaign aims to shine a spotlight on individuals who work tirelessly behind the scenes to uplift their communities. These everyday heroes, who often go unnoticed, now have a chance to be recognized and rewarded for their dedication. Prizes for the campaign include a home renovation valued at R150,000 and a share of R250,000 worth of building materials from BuildIt.
Kelly Johnson, Portfolio Head at Edward Snell, emphasizes the brand’s commitment to community: “We all have that special person who always puts others first, expecting nothing in return. But even they deserve a reward for their quiet strength, which is why we are giving people the opportunity to reward their heroes for being community anchors. This campaign is not a once-off project but part of our longstanding commitment to community and reward.”
How to Participate and Nominate
Do you know someone who deserves to be celebrated for their selfless contributions? You can nominate them to be part of the ‘Here’s To Those’ campaign. Nominations and participation will take place on the following social media platforms:
- Instagram: @firstwatch_whisky
- Facebook: @Firstwatch Whisky
The campaign is a testament to Firstwatch Whisky’s dedication to celebrating everyday heroes and giving back to the communities that support their brand. If you have someone in mind, don’t miss the chance to give them the recognition they deserve.