Uncle Waffles has given the beat and beauty of Amapiano to the world through her music and dancing, starting on a journey that has seen her climb from a viral sensation in Soweto bars to a global superstar who sells out European arenas. Uncle Waffles and KFC welcome you to Hack the Streets in September to discover the unique KFC Uncle Waffles Burger as part of a magnificent celebration of the places and spaces that have molded her as an artist and an African. Explore our cities’ buzz and pulse, and enjoy the sites where the uniquely South African music of Amapiano was born and continues to live.
Following the release of her new single Uncle Waffles is taking us on a memory trip of her significant career moments by dropping geographical clues and encouraging fans to Hack the Streets. “Being able to show fans my journey in music and life is both extraordinary and humbling.” Look for the clues, visit the sites, discover the scannable QR codes, obtain the UW Burger to secure the bag, and you might win a special Uncle Waffles experience with KFC or some rare KFC x Uncle Waffles stuff. Find it. “Scan it, shop it, and share it,” Uncle Waffles advises. What exactly is IT? It’s like shopping for Mzansi’s most exclusive burger in the most exclusive way exclusive way: limited stores, limited period, limited product. Yup, after a brief flirtation at Kentucky Town, the KFC Uncle Waffles burger is going national: SA’s most exclusive burger is a crispy KFC fillet coated in KFC’s secret 11 herbs and spices, dunked in maple chipotle sauce and served between two warm waffles.
Hloni Mohope, Marketing Director KFC: “Bringing together KFC and Uncle Waffles in this one-of-a-kind collaboration has not only been exciting but inspirational. It enables us to tell the story of the global success of Uncle Waffles, to spread the beauty of Amapiano and celebrate it with an exclusive burger that will only be available for a limited time.” Launching Tuesday 29 August in selected stores only, click and collect, KFC delivery & UberEats. How does Hack the Streets work? Find the landmark. Scan the landmark. Shop the KFC Uncle Waffles Burger. And share it. Find the landmark.
The cultural landmarks that are significant in Uncle Waffles’ journey will be shared by KFC or Uncle Waffles on the socials Scan the landmark. These landmarks across Johannesburg, Soweto, Durban and Cape Town will have scannable QR codes. Shop the KFC Uncle Waffles Burger. The QR codes will show fans the location of the nearest KFC stores that are selling the exclusive Uncle Waffles Burger or will direct them to order it online. Share it. Fans can share their journey on the socials using #KFCStreetsHack or #WafflesAtKFC and tagging @KFCSA, putting them in line to win exclusive merch and prizes (Ts and Cs apply). The streets are calling, so get out there and Hack The Streets with KFC and Uncle Waffles – don’t sleep on this one.
#KFCStreetsHack #WafflesAtKFC