Get ready to embark on the ultimate lifestyle experience as Hey Neighbour Festival announces its headline partner, Heineken®, for an electrifying celebration of music, art, and culture. In honor of Heineken’s 150th birthday, this dynamic partnership aims to unite individuals and communities, aligning with Hey Neighbour’s mission to transform strangers into neighbours and foster a sense of unity.
Heineken’s collaboration with Hey Neighbour aims to elevate the festival to unprecedented heights, amplifying the festive season’s spirit of joy across the African continent. The festival is set to become a household name in ten African markets, including Mozambique, Ivory Coast, Ethiopia, Nigeria, and more. The vision is to position Hey Neighbour on par with iconic international festivals such as Coachella, giving Africa a festival experience to be proud of and call its own.
Warren Le Grange, Hey Neighbour Festival Director, expressed excitement about Heineken’s involvement, stating, “We’re absolutely thrilled to have Heineken® on board as our presenting partner. This partnership is all about celebrating good times and unity, which aligns perfectly with the spirit of Hey Neighbour.”
Heineken’s commitment to promoting inclusivity, diversity, and sustainability through good times resonates deeply with Hey Neighbour’s values. Together, they strive to foster a global community that cherishes music, art, and culture.
Marcel Swain, Heineken® Marketing Manager at HEINEKEN Beverages, emphasized the significance of this collaboration, stating, “Celebrating 150 years with a festival of this magnitude only seems fitting in the spirit of Mzansi. We are elevating the celebrations with this partnership by allowing everyone to enjoy good times with Heineken®, one way or another.”
As anticipation builds, Hey Neighbour is gearing up to unveil the third and final phase of the festival’s lineup, promising a stellar array of local and international talent. Joining the lineup are international hitmaker REMA and legendary South African acts like Mafikizolo, Prime Circle, Zakes Bantwini, Black Motion, Desmond and the Tutus, among many others.
From the world of hip-hop to Amapiano, the festival has something for every music enthusiast. The lineup includes BLXCKIE, Youngsta CPT, A-REECE, Real Dan Duminy, Uncle Partytime, TXC, Daliwonga, Young Stunna, Tyler ICU, Major League, and more, representing various trending music genres.
In addition to the musical extravaganza, Hey Neighbour has partnered with incredible brands such as Netflix, Axe, KitKat, Coke Studio, and Play to enhance the festival experience.
The Hey Neighbour Festival, in collaboration with Heineken®, promises an unforgettable celebration of music, culture, and togetherness. Join the festivities and be a part of this unifying experience that will echo across the African continent and beyond. Cheers to good times and making lasting memories at Hey Neighbour Festival!