This October, the House of Rémy Martin marks a momentous milestone: 300 years of unparalleled cognac craftsmanship, celebrated in the heart of Johannesburg, South Africa. Since its founding in 1724, Rémy Martin has been guided by visionary leadership, blending tradition, innovation, and future-forward thinking. This anniversary celebration promises to be a grand affair, bringing together South Africa’s most esteemed personalities for an unforgettable experience of gourmet cuisine, immersive sensory activations, bespoke musical collaborations, and, of course, the finest Cognac Fine Champagne.
Throughout this landmark year, Rémy Martin pays tribute to its extraordinary heritage—a legacy built on passion, excellence, and collaboration. The global celebrations honor not only the brand’s storied past but also its journey forward, driven by cultural tastemakers such as DJ Zinhle and photographer Cedric Nzaka.
A Global Celebration with Local Flair
The 300-year celebration launched in South Africa with the Centaur Tour, an exclusive experience led by DJ Zinhle, a close friend of the brand. The tour kicked off in Johannesburg and included highlights at major cultural events like the Durban July, bringing Rémy Martin’s signature elegance to new audiences. The journey culminates in Cape Town during the festive season, showcasing the brand’s timeless spirit and deep connection with its clients.
“Being in partnership with the iconic brand Rémy Martin has been an exceptional journey that has stood the test of time because of our shared values. It’s incredible to celebrate this 300-year milestone alongside my 20th year in the industry,” says DJ Zinhle. “This moment is pioneering for me, and it paves the way for others like me to also take up space.”
The partnership with DJ Zinhle was also showcased at her Zeenation Festival, underscoring the alignment between her cultural influence and the brand’s commitment to luxury and innovation.
Tastemaker Thursdays: A Cultural Collaboration
The festivities continued with Tastemaker Thursdays, an exclusive event series co-hosted by Rémy Martin and acclaimed photographer Cedric Nzaka at Opera in Johannesburg. This luxurious gathering reflected the brand’s dedication to quality, modern creativity, and the celebration of contemporary African culture. Nzaka’s involvement highlights Rémy Martin’s belief in the power of collaboration and the importance of building meaningful connections with cultural trendsetters.
Limited-Edition Gift Packs for the Festive Season
As the year draws to a close, Rémy Martin will introduce limited-edition gift packs—arriving just in time for the holiday season. These exclusive collections will offer a unique opportunity for connoisseurs to immerse themselves in the House’s rich heritage and celebrate this historic milestone with a taste of the finest Cognac Fine Champagne.
300 Years of Unwavering Excellence
For three centuries, Rémy Martin has embodied the essence of exceptional cognacs. Rooted in tradition yet forward-looking, the House has continued to refine its craft, passing down knowledge from one generation to the next. Today, the brand remains committed to sustainable excellence through collaboration with its stakeholders, from farmers and distillers to cultural ambassadors.
Rémy Martin’s enduring success is also tied to its respect for the land and its ability to innovate without losing sight of its origins. With a legacy steeped in tradition and award-winning achievements, the House of Rémy Martin continues to captivate connoisseurs worldwide, setting the gold standard for Cognac Fine Champagne.
To follow the journey and stay up to date on Rémy Martin’s upcoming events and releases, connect with the brand on Instagram @remymartin.
This year’s celebration in Johannesburg is not only a reflection of Rémy Martin’s 300-year journey but also a testament to its commitment to honoring cultural milestones. Through exclusive collaborations, unforgettable experiences, and limited-edition releases, the House of Rémy Martin reaffirms its place at the pinnacle of luxury cognac.