On September 1, 2024, Sandton, Johannesburg, came alive with an air of elegance and luxury as Freckle Eyewear and DIANE Paris hosted an exclusive garden party to announce the arrival of spring. The prestigious fashion brands chose the serene setting of Hyde Park, Johannesburg, to unveil their latest Spring/Summer collections, attracting esteemed clients and prominent members of the Johannesburg business community for a first look at their newest creations.
DIANE Paris: A Tribute to St. Tropez
DIANE Paris presented its Spring/Summer collection, a resort line that captures the essence of St. Tropez. Inspired by the natural beauty, cultural richness, and sophisticated elegance of the famed coastal destination, the collection combines a Mediterranean color palette with nautical elements and a touch of artistic heritage. The result is a range that embodies effortless elegance and European craftsmanship.
Guests were treated to a stunning showcase of limited-quantity pieces, crafted with fabrics sourced from Paris and reflecting the brand’s commitment to quality and exclusivity. The collection is now available at the DIANE Paris studio in Dunkeld, offering fashion enthusiasts a glimpse of European sophistication and timeless style.
Freckle Eyewear: Redefining Luxury in Eyewear
Freckle Eyewear also made waves with the unveiling of its latest collection, featuring renowned designer brands such as Loewe, Celine, Bvlgari, Chopard, and Versace. However, the highlight of the event was the introduction of the limited-edition Tom Ford Whitney Collection. Known for its luxurious appeal, this collection boasts frames made of titanium and gold-plated lenses, retailing at just over R30,000. With only three pairs available in the country, these exclusive frames epitomize luxury, exclusivity, and high-end style, making them highly sought-after by fashion connoisseurs.
A Star-Studded Affair
The event was graced by the presence of notable personalities, including reality TV star Mrs. Mops and Sisa Ngebulana, a prominent businessman and founder of the Billion Group and Rebosis Property Fund. Also in attendance was Mommy Club reality TV star, Naliyani Uma, adding a touch of glamour to the sophisticated gathering.
The garden party was not just a celebration of fashion but also a celebration of the spirit of spring—of new beginnings, elegance, and timeless style. As the guests mingled among the beautiful surroundings, it was clear that Freckle Eyewear and DIANE Paris had succeeded in bringing a slice of Parisian chic and Mediterranean allure to Johannesburg, marking the beginning of a stylish season ahead.