Many women see fashion as a powerful tool for self-expression, a way to showcase their unique personalities. But for those with visual impairments, navigating the world of clothing can feel like an obstacle course.
Dove, a brand renowned for promoting inclusivity and celebrating real beauty, is partnering with South African fashion visionary Balini Naidoo-Engelbrecht to break down barriers in the industry. Their collaborative effort brings the “Express Yourself in 100 Colours” campaign to life at the 2024 Hollywoodbets Durban July.
This initiative goes beyond just colorful garments. It’s a powerful statement about dismantling limitations and empowering all women, including those who are visually impaired, to confidently embrace their personal style.
Expressing Yourself in a Spectrum of Colors
“Express Yourself in 100 Colours” is more than just a catchy slogan. It’s a call to action, encouraging women to freely explore the vast world of fashion without fear.
“Our campaign is designed to empower women to express themselves boldly through a diverse palette of colours,” says Navini Ramsamie, Dove Deodorant Brand Manager. “We want to foster a culture of ‘Colour Confidence’ where women can embrace their individuality without worrying about stains or marks.”
Innovation for Inclusivity
Dove’s partnership with Balini Naidoo-Engelbrecht extends beyond aesthetics. Balini’s revolutionary designs incorporate the Braille Identification System into clothing, a groundbreaking feature for visually impaired individuals.
This system empowers them to independently choose outfits by providing information about the garment directly on the clothing itself. Details like size, color, washing instructions, and even style descriptions are all encoded in Braille, fostering a sense of independence and confidence.
A Personal Connection
Balini’s passion for inclusive fashion stems from a personal experience. Witnessing the struggles of a visually impaired family member when choosing clothes ignited a fire within her. This pivotal moment led to the creation of the innovative Balini™ brand, a testament to her unwavering commitment to empowering those who are visually impaired.
The Culmination of a Vision
Join Dove and Balini Naidoo-Engelbrecht at the Hollywoodbets Durban July on July 6, 2024. Witness the unveiling of Balini’s showstopping Braille-embedded creation and experience how Dove Invisible Dry Deodorant transforms fashion into a realm of true inclusivity and self-expression.
This is more than just a fashion show; it’s a celebration of diversity and the power of human connection. Follow Dove’s social media pages to stay updated on this exciting journey and discover more inspiring stories.