Unlock tourism success with Sho’t Left Travel Week
South African Tourism has a critical part to play in empowering South Africa’s tourism sector with insights that matter. By delving deep into the recreational and holiday preferences of South Africans, we can provide insightful data that leads to informed decisions. This is the engine that drives the Sho’t Left Travel Week campaign, always ensuring we resonate with the desires of all South Africans eager to discover our beautiful country.
We encourage all local tourism businesses, including community projects, to participate in the #ShotLeftTravelWeek24 campaign to empower themselves towards their success in the tourism sector. Our aim is for businesses to inspire people to travel locally by offering affordable, accessible, and awe-inspiring travel deals. South African Tourism businesses have never had more opportunity to flourish than now, given that 75% of our target audiences have sought information about domestic travel in the last six months. (South African Tourism Brand Tracker Survey; February 2024).
Travellers have the chance to book their day trips, weekend breaks and holidays from September 2-8, 2024 and travel whenever they choose (terms and conditions apply). We are inviting every member of the tourism industry to join the Great South African Sale with travel deal discounts of up to 50% off,
Sho’t Left Travel Week is a major benefit for the travel industry thanks to the extensive marketing campaign support and multi-channel marketing strategy. This provides an incredible incentive for South African travellers looking to dip their toes into beaches along our coastline and immerse in breath-taking landscapes and wildlife experiences.
Still need convincing? In 2023, the Shot Left Travel Week campaign saw 2.3 million engagements and 5.1million video views and drove 477 864 clicks to the Sho’t Left website – www.shotleft.co.za, sending users to view all the available deals. Businesses signing up their deals for the campaign can benefit from the extensive engagement and audience to showcase it for free, as well as leverage off our campaign.
Don’t procrastinate, register and load as many deals as you can on the Sho’t Left partner platform before the deals go live on 2 September, 2024. After all. It’s your country. Enjoy it. Cause nothing is more fun than a Sho’t Left.