While South Africa boasts a vibrant wine tourism scene, a new trend is emerging – “dry-tripping,” or traveling without alcohol. This shift reflects a growing focus on wellness and mindful living, particularly among younger generations.
Flight Centre, a leading travel agency, reports a surge in interest for alcohol-free travel. Their data aligns with global trends, with Expedia’s 2024 travel report highlighting “detox trips” as a key trend. Globally, 40% of respondents expressed interest in such trips, and half desired hotels offering dedicated non-alcoholic beverage options.
The Rise of the Sober-Curious Traveler
South Africa, despite ranking high in global alcohol consumption, is catching on to the “sober-curious” movement. Travel agents are adapting, researching dry-friendly destinations, restaurants, and experiences. Kerith Hulme, a Travel Counsellor, confirms this growing trend, noting client inquiries about alcohol-free travel for the first time this year.
Kwantu Private Game Reserve exemplifies this shift. This alcohol-free reserve has seen a rise in non-religious travelers seeking a sober holiday experience. Shakir Jeeva, Kwantu’s CEO, attributes this to a desire for wellness-focused environments. Guests appreciate the serene atmosphere and family-friendly activities, enjoying a luxurious safari experience without alcohol.
Catering to Dry Travelers
Travel agents like Hulme play a crucial role in curating dry-tripping experiences. They contact hotels to ensure alcohol-free options and explore destinations naturally suited for sober travelers. Dry hotels, airlines like EgyptAir, and locations like Zanzibar, Mauritius, and the Maldives (excluding private islands) cater to this market.
Beyond the Mocktail: Redefining Travel Experiences
Emilene Rangayah, Director of Emilene’s Travel Services, suggests highlighting all-inclusive options with non-alcoholic beverages. Properties offering activities like wildlife viewing, nature hikes, spa treatments, and wellness programs enhance the sober traveler’s experience. The Westin in Mauritius, with its focus on health foods and creative non-alcoholic drinks, serves as a prime example.
Kwantu goes even further, offering a variety of wellness activities beyond game drives. Meditation gardens and sporting facilities cater to guests seeking a holistic experience.
Dry-Tripping: A Sustainable Trend
Flight Centre concludes by emphasizing “dry-tripping” as more than a fad. It reflects a modern approach to travel, prioritizing experiences and mindful living over excess. As younger generations embrace moderation, this trend seems poised to continue.