Last updated on November 15th, 2023 at 03:59 pm
In a ground-breaking initiative aimed at achieving the goal of attracting 21 million visitors to South Africa, the Tourism Business Council of South Africa (TBCSA) has formed a unique partnership with the world-renowned comedian, Trevor Noah, to promote South African tourism. The “Trevor Noah Tourism Campaign For SA” launched on November 9, 2023, at the Leonardo Hotel in Sandton, Johannesburg, seeks to position South Africa as a premier destination for global travelers.
A Global Ambassador for South Africa
Trevor Noah, a South African-born comedian, is set to showcase the beauty of his home country through a series of expertly crafted video adverts. These advertisements will be viewed by millions of potential visitors worldwide, effectively leveraging Noah’s global appeal to increase awareness about South Africa’s tourism offerings. The campaign is specifically targeted at travelers from various parts of the African continent and key source markets, including Germany, the United Kingdom, and the United States of America.
South Africa’s travel and tourism sector is poised for significant growth, with an average annual rate of 7.6% expected over the next decade. The TBCSA’s choice of Trevor Noah as its ambassador is strategic. With his deep connection to South Africa and his ability to connect with audiences globally, Noah is a perfect fit for this role. His influence and popularity as a comedian, actor, and television host will undoubtedly contribute to the success of this campaign.
Positioning South Africa as a Premier Destination
The “Best of Us” campaign aims to position South Africa as the destination of choice for global travelers. Trevor Noah’s involvement will shine a spotlight on the country’s diverse culture, delectable cuisine, breathtaking adventures, and unparalleled hospitality experiences. As a true South African at heart, Noah is uniquely positioned to advocate for his homeland and highlight its many attractions.
Tshifhiwa Tshivhengwa, CEO of the TBCSA, expressed his confidence in Trevor Noah’s role as an ambassador for South African tourism, stating, “Trevor Noah is a true South African at heart, and having him as the voice of the South African tourism sector will have great benefits for the sector. He is a global brand loved by people all over the world, and his partnership with the TBCSA is a major coup. I am confident that Trevor will help us to position South Africa as the destination of choice for global travelers.”
Empowering South Africans and Driving Economic Growth
This partnership between Trevor Noah and the TBCSA is not only poised to boost South Africa’s tourism sector but also to create jobs and opportunities for everyday South Africans. By inspiring South Africans to share the video ads across social media platforms, the TBCSA hopes to engage citizens in promoting their country’s tourism sector actively. Through collective effort and with Trevor Noah as the ambassador, South Africa is poised to make a strong statement on the global tourism stage.
In conclusion, the “Trevor Noah Tourism Campaign For SA” with Trevor Noah at its forefront, represents a significant step forward in South Africa’s tourism industry. With its potential to draw millions of visitors and create economic opportunities, it is an exciting initiative that may indeed help South Africa become the destination of choice for global travelers. Trevor Noah’s partnership with the TBCSA is not just about promoting tourism; it’s about celebrating the diverse, vibrant, and beautiful nation of South Africa.