TSHEPO, the luxury African denim and lifestyle brand founded in South Africa, is thrilled to announce the launch of its new heritage campaign, “We, The People.” This campaign is a celebration of South Africa’s rich and diverse cultural landscape, drawing inspiration from the myriad of languages spoken across the nation. Through this campaign, TSHEPO emphasizes the values enshrined in the South African Constitution, highlighting the unifying power of shared heritage and diverse languages.
“At TSHEPO, we believe in the power of unity through diversity. Our campaign, ‘UNITED IN OUR DIVERSITY – FROM HERITAGE TO LEGACY,’ captures the essence of our collective identity, reflecting the richness of our cultural tapestry and the stories that define us,” says Tshepo Mohlala, Founder and Creative Director at TSHEPO Jeans.
Celebrating Diversity Through Fashion
The “We, The People” campaign brings together a diverse group of influential South Africans, including celebrities like Pearl Thusi and Mzwandile Ngubeni, who amplify the message of unity. The campaign showcases 12 exclusive T-shirts, each representing one of South Africa’s 12 official languages, celebrating the nation’s strength through its diversity. Each shirt bears the phrase “We, The People” in a different language, symbolizing the unity and diversity that is foundational to the country:
- WE, THE PEOPLE
- THINA BANTU
- RENA BATHO
- HINA VANHU
- TSINE BANFU
- RONA SETJHABA
- ONS DIE MENSE
- RINE VHANTHU
- THINA ABANTU
- RENA BATHO
- RONA RE LE BATHO
A Movement for Unity and Inclusion
“‘We, The People’ is more than just a slogan—it’s a call to action, a movement built around the core pillars of human dignity, equality, and community,” Mohlala explains. The campaign is rooted in the first three words of the South African Constitution and draws inspiration from the phrase “United in Our Diversity,” underscoring the strength that comes from embracing our differences.
Timed to coincide with South Africa’s Heritage Day in September, the “We, The People” campaign is a fitting tribute to what makes South Africans unique—a nation woven together by a shared heritage and distinct cultural identities.
“We are a heritage brand because of where we come from, and a legacy brand because of what we aspire to represent for generations to come,” Mohlala adds. “We are proud yet humble, refined yet deeply connected to our roots. TSHEPO is sophisticated, artisanal, and timeless, capturing the unifying spirit that resonates with those passionate about South Africa.”
Weaving Stories Through Denim
TSHEPO’s purpose is to weave stories through denim, connecting communities and celebrating the artistry of African craftsmanship. The brand aims to inspire and unite people worldwide, showcasing garments that are not only meticulously crafted but also rich in cultural narratives. The “We, The People” campaign is an inspiring tribute to South Africa’s vibrant heritage, diverse languages, and the unity that binds the country together.
For more information about TSHEPO and the “We, The People” campaign, please visit www.tshepo.shop or follow @tshepojeans on social media.
Watch the campaign video here.
Join TSHEPO in celebrating South Africa’s rich cultural heritage and the unity that defines us as a nation.